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Belgium

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Studio Mongmo
the story behind the brand

intel from brussels

Founded in 2017 by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy emerged as a pioneering Belgian brand redefining urban mobility through innovative electric bikes. With sleek designs, cutting-edge technology, and a focus on sustainability, Cowboy offers a seamless riding experience tailored for modern city life. Despite the loss of co-founder Karim Slaoui in 2023, his visionary legacy continues to inspire the brand's commitment to innovation. Under Adrien Roose's leadership, Cowboy remains at the forefront of eco-friendly transportation, driving forward with a mission to enhance urban commuting while achieving profitability by 2025.